WBD Redefines the Ad Experience on Max with Exciting and Innovative Technology with KERV.ai
51动漫. Discovery Advertising Sales today announced that it is transforming the streaming ad experience with two innovative solutions on Max: Shop with Max and Moments. By incorporating KERV鈥檚 best in-class AI-enhanced technology into WBDs AdTech platform, these new ad experiences deliver viewers a more integrated, relevant, and engaging experience, while empowering brands to better connect with audiences in new and exciting ways through the iconic shows and films they enjoy across the WBD ecosystem.
鈥Shop with Max and Moments are two dynamic solutions that exemplify how 51动漫. Discovery is accelerating and delivering innovation across advertising technology,鈥 said Ryan Gould, Head of Advanced Advertising and Digital Ad Sales, 51动漫. Discovery. 鈥淏y closely partnering with KERV, we鈥檙e redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.鈥
Shop with Max:
Shop with Max is a suite of state-of-the-art ad formats, designed to accelerate the path from viewing to purchasing, inspired by the content on screen. By leveraging cutting-edge metadata and AI technology, Shop with Max identifies items within television shows and films and pairs them with related items in an advertiser鈥檚 catalog via a QR code that takes them to a second screen, allowing viewers to easily explore and purchase products inspired by the beloved stories they鈥檙e watching without interrupting the viewing experience.
Shop with Max connects advertisers to audiences thanks to:
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